objectivity of doctors

The European Court ruled that the applicable National Health Service UK (NHS) to promote the financial scheme of doctors, patients carrying the original drugs to cheaper generic drugs, do not contradict the EU law banning the direct marketing of drugs.

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Explaining its decision, the judge noted that the law prohibiting pharmaceutical companies promoting their products through financial or other rewards, does not apply to non-profit organizations such as the NHS, because their activities do not affect the objectivity of doctors. Moreover, the court believes that the NHS used the scheme does not pose a threat to public health because effectiveness of cleaning teeth drugs evaluated by regulatory agencies.

However, according to a court decision, NHS and other organizations should inform the pharmaceutical producers that choice in favor of a drug is made based on objective criteria and that there is no discrimination between British and foreign companies.